The Salon “Private Label in the Non-Food Sector” is held annually as part of the INTERBYTCHIM Brand Show in order to provide producers of household chemicals, hygiene products and cosmetics with an opportunity to achieve their goals of maximizing their production capacity through cooperation with Russian trading networks, interested in the production of goods under their own brands
Private label (private label, also CTM) - products produced by retail chains under its own brand. What does it give to the manufacturer? Substantial savings on advertising - your product is already in the store under the name known to the buyer. More profitable price niche (margins on private brands are usually lower by 30-40%). Capacity utilization and marginal cost minimization. Additional profit due to increased sales.
The annual exhibition INTERBYTCHIM and the salon “Private label in the non-food sector” create excellent conditions for the selection of the most competent PLM producers and for the fruitful cooperation of distribution networks and manufacturers. To confirm the quality of their products, retailers can submit them to the competition for the best products "Crystal Lotus".